Adrian Bosich

Adrian's passion for commercial filmmaking is demonstrated by the heart he brings to his work, where great storytelling, pictures and performances are condensed into enduring moments.

After graduating from film at The VCA, Adrian spent seven years at Exit Films, where he quickly established himself as a reputable director with a solid body of commercial work. His extensive experience in post-production and proven storytelling skills are a rare combination, allowing him to focus on the narrative rather than technical challenges.

He has cast and directed a huge range of talent, from young children and untrained actors through to Australia's most admired stars. The quality of Adrian's work has attracted industry recognition and respect, indicative of the craft, commitment and imagination he brings to every project.

Adrian's haunting Duracell 'Dental Records' commercial was short-listed at the Cannes Lions, and was also a finalist at Award, as was his 'Laughter' spot for Camp Quality.

Adrian's short film, 'Marco Solo', received international acclaim, including awards from festivals around the world. His commercial work continues to attract attention, with his Black Balloons energy-saving campaign receiving multiple award nominations at the MADCs.

"Nintendo - Nintendogs with Jessica Mauboy"

Client:

Nintendo

Director:

Adrian Bosich

Agency:

Leo Burnett

Jessica Mauboy takes her pet loving to another level with Nintendogs for the Nintendo 3DS.

"Black Balloons - Mother and Baby"

Client:

Department of Sustainability & The Environment

Director:

Adrian Bosich

Agency:

GPYR

Across a campaign of six TVC's, the Black Balloon ads created an ominous and memorable metaphor for energy waste. Collaborating with GPYR creatives Sassy Havyatt and Mark Poulier, director Adrian Bosich relished the challenge of bringing these scripts to life. Adrian used all his baby wrangling might to create the right reaction from the baby, all under the watchful gaze of child protection services. Two babies were ultimately used to maximise available time, one of whom became affectionately known as stunt baby.

"Marco Solo (Short Film)"

Client:

VCA

Director:

Adrian Bosich

Marco Solo is a short film about an Italian-Australian boy growing up in Moonee Ponds.
Full video available at the Marco Solo Website.

"Chair"

Client:

My Career

Director:

Adrian Bosich

Agency:

George

A fun idea that showcases the ease with which you can exit one job, and arrive at another, Adrian worked with creatives Paul Meates and Omega Goodwin to create this effortless journey. Non-existent opulent city views, carpets that were unable to be glided upon, and lumpy streets were just some of the hurdles that had to be overcome in the creation of this effortless journey.

"Outlasts You"

Client:

Circulon

Director:

Adrian Bosich

Agency:

Gap Media

Adrian relished the chance to create the kitchen of the future, fitting it out with hovering pans, and thermo-glo cooktops. Writer Trish Hastings' script explores what happens to tattoos once the bingo-wings set in. Adrian wanted to move away from simply creating a traditional white, gleaming kitchen of the future, wanting to create something quite atmospheric. There was a lot of debate about what would constitute the stirfry of the future, which was resolved once Deb Mclean introduced the evocative Lotus Root!

"WorkHealth"

Client:

WorkSafe

Director:

Adrian Bosich

Agency:

Grey

Following on from the collection of gruesome WorkSafe workplace accident ads, this campaign, created in conjunction with Nigel Dawson and Peter Becker at Grey, sought to mislead down a similar direction, before discovering that the 'missing' employees are simply off for a WorkHealth check. Adrian worked closely with Andrew Callaghan to create a combination of sound design and music to create an ominous mood, with a music score literally made out of work environment sounds.

"I&J - Battered"

Client:

I&J

Director:

Adrian Bosich

Agency:

Whybin TBWA

"Kmart Xmas"

Client:

Kmart

Director:

Adrian Bosich

Agency:

BWM

Mums enjoy the excitement of Christmas shopping at Kmart.

"Smoke Alarm"

Client:

Duracell

Director:

Adrian Bosich

Agency:

Clemenger

Using dental records as a means of identifying family members creates haunting image as to the possible consequences of not having a working smoke alarm. Adrian worked with Richard Williams and Ant Phillips at Clemenger to create this memorable ad, which went on to become a finalist at the Cannes Lions. A haunting lullaby, smokey text, and the use of a single shot serve to evoke the moody atmosphere of this piece of communication.

~ Archive ~

"Black Balloons - House Full"

Client:

Department of Sustainability & The Environment

Director:

Adrian Bosich

Agency:

GPYR

Across a campaign of six TVC's, the Black Balloon ads created an ominous and memorable metaphor for energy waste. Collaborating with GPYR creatives Sassy Havyatt and Mark Poulier, director Adrian Bosich relished the challenge of bringing these scripts to life. To ensure each and every balloon sat seamlessly in the enviornments and did not destroy the illusion, Adrian worked closely with Iloura. For the 'live action' balloons, a myriad of tests were run to find the right combination of gases to create the perfect, menacing, slow-moving balloon.

"Laughter"

Client:

Camp Quality

Director:

Adrian Bosich

Agency:

Whybin TBWA

Throwing some good karma back into the world, Adrian worked on this charity spot for Whybin with Peter Kirwan and Paul Hastings. Adrian recognised the power in the idea of laughter being the best medicine, and worked with The Lab to create the photo-real hair growth. He collaborated closely with Fiona Dann at Chameleon Casting to audition non-actor children who had great instinctive emotional range.

"Water Tower"

Client:

Department of Sustainability & The Environment

Director:

Adrian Bosich

Agency:

Grey

In the midst of the longest drought on record, the Victorian Government wanted an ad that punched home the facts, whilst also showcasing the very environment we are trying to protect. Adrian worked with composer Cornel Wilczek to create the watery score.

"Perkins vs Tomkins"

Client:

Nintendo

Director:

Adrian Bosich

Agency:

Leo Burnett

Nintendo turned to Kieren Perkins and James Tomkins to promote Nintendo's Wii Sports. The aim was to capture their natural interaction and sportsman rivalry when playing the various games, having a bit of fun along the way.

"One less thing to worry about"

Client:

Berri Healthy Balance

Director:

Adrian Bosich

Agency:

The Campaign

A bit of childish mischief for Berri, as two children entertain themselves with a bit of an experiment whilst dad sleeps.

"Changes"

Client:

Berger

Director:

Adrian Bosich

Agency:

Leo Burnett

Beautiful in its simplicity, this tvc brings to life the idea that although many things change over time, your Berger paint job will still look good years later. Adrian worked closely with writer Brendan Greaney on choosing which elements retained a beauty as they aged.

"Olivia & Pat"

Client:

Nintendo Wii Fit

Director:

Adrian Bosich

Agency:

Leo Burnett

Health and wellbeing conscious Olivia Newton-John was a natural choice for Nintendo's fitness videogame, Wii Fit. Partnered up with long time friend Pat Carroll, the two had a ball, keeping themselves and the crew entertained.

"Black Balloons - Laundry"

Client:

Department of Sustainability & The Environment

Director:

Adrian Bosich

Agency:

GPYR

Across a campaign of six TVC's, the Black Balloon ads created an ominous and memorable metaphor for energy waste. Collaborating with GPYR creatives Sassy Havyatt and Mark Poulier, director Adrian Bosich relished the challenge of bringing these scripts to life. To ensure each and every balloon sat seamlessly in the enviornments and did not destroy the illusion, Adrian worked closely with Iloura.

"Graph"

Client:

Provincial Victoria

Director:

Adrian Bosich

Agency:

Growth Solutions Group

One of a series of ads, Adrian worked with Leigh Rogers and Niki Horan to bring various graphs to life to promote the benefits of living in Provincial Victoria.

"Get Out"

Client:

Reading Cinemas

Director:

Adrian Bosich

Adrian was in animation heaven directing this piece for Reading cinema. With a wide-open brief, he collaborated with animator Xavier Irvine and compositor Steven Nicholson to turn the story to haunting and comical life. To come up with scary scenarios, Adrian turned to the scene which scared the living daylights out of him as a child; the haunted library floating book scene in the introduction of Ghostbusters.

"Hobbies"

Client:

Dunlop Sports

Director:

Adrian Bosich

Agency:

Whybin TBWA

Working with Liz Ellis, the idea here was to explore an alternate reality, where Liz attempts to explore an artistic career path. Adrian worked with creatives Peter Kirwan and Paul Hastings on creating the alternate reality, and the message that perhaps it's better to stick with your day job. That is Adrian's bad artwork in the commercial's final reveal. He assures us he wasn't really trying.

"ANZ - Debt Consolidation"

Client:

ANZ

Director:

Adrian Bosich

Agency:

Whybin TBWA